Candidate Relationship Management Tools
A critical component in developing an active sourcing pipeline and exciting target audiences, Candidate Relationship Management Tools (CRM Tools) are being utilized frequently by today's top companies. Alstin specializes in rich media eCards, animated Flash sites and top-tier email messaging that get your organization noticed. Whether your goal is to keep internal audiences in the loop, or to reach out and connect with external candidates, innovative CRM Tools empower your efforts in planning your initiative.

Strategies
The key element in relationship management? Knowledge. The goal of candidate relationship management for recruiting is to gather a pre-screened pool of top candidates for current or future positions. It's what you get to know about the candidate and what the candidate learns about your organization that makes the dialogue memorable. With the right data, that which exists or that which we can help uncover for you, establishing open lines of communication can be simple and cost-effective. And while you're taking the time to convert a candidate into an applicant, be sure you're not neglecting retention - internal email messaging keeps current employees informed and involved.

Communications
Any god relationship needs attention to grow. Depending on who you're targeting, showing interest, along with common courtesy, goes a long way. Want to update a candidate on their status? Send a customized, text-based email with tailored copy. Want something more low-maintenance? Graphic-based "thank you" eCards can be sent automatically to all online applicants. If you had some interviews at a recent campus visit, follow-up with a Flash-based mini-web page or eNewsletter that sells your environment. Rolling out new Employee Referral Program? Get your employees excited with an e-card that ties into your ERP's campaign.

Results
Why utilize electronic CRM tools?

• Hands-off reminders are efficient and automatic
• Flexible and customizable
• More cost-effective and faster to turn around than printed pieces
• Work quickly and easily from Applicant Tracking Systems
• Show you operate at a higher technical level
• Reinforce your employment brand
• Give internal and external audiences top billing

From touching base with passive job seekers to ensuring candidate commitment, our team delivers the Strategies, Communications and Results to make your connections as creative as they are convincing.

Example: A Follow-Up with Flash
Crown Cork & Sealís Highly Effective E-Card

For Fortune 500 company and manufacturing leader Crown Cork & Seal, it wasn't college drop-outs that were the issue, but college drop-off. The company would visit targeted campuses, conduct great interviews, and – due to their paperless recruiting process – ask the prospective candidates to apply online. But despite the seemingly positive connections, the resumes just weren't coming in.

Crown Cork & Seal decided to solicit email addresses to communicate with the students while the initial introduction was fresh in their minds. Needing more than just a lure, the company turned to Alstin to develop a solution that would bring in resumes. The result? Alstin created an animated Flash e-Card attached to a highly personalized "thank you" email to the student in question. The e-Card linked the candidate to Crown Cork & Seal's entry-level opportunity on their career site and apply online page.

The results?
Crown Cork & Seal reported a 50% increase in applications for entry-level opportunities from college students. Want to see the piece that kept the resumes coming? Visit http://alstinart.com/crown_cork/ to see the captivating e-card for yourself.

Let Alstin Communications put the immediacy of electronic communications to work for you.

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