Nearly everyone has come to work sick during their career-more than 70 percent of respondents to a recent Monster.com poll said they drag themselves to their jobs when they are under the weather. >
Workers are more productive, but employee earnings are falling, according to a recent report from the U.S. Labor Department. Productivity-basically the amount of work per hour-increased at an annual rate of 6.6 percent during the second quarter. >
To the long list of reasons American companies aren't hiring - business losses, tight credit, consumer retrenchment - add the fact that many of their older workers are unable, or afraid, to retire. >
Career Videos and Podcasts
Being a mover and shaker is about more than keeping up with technology. For the most effective companies — those who are steps ahead of the trends that others wait to jump on — innovation isn't a point on a checklist: it's part of their overall strategy. For the HR department focused on giving people "insider" access to what it's really like to work in their company, Career Videos and Podcasts are the most dynamic and alluring ways of spreading their message of opportunity to a world of potential candidates.
Strategies
Have you ever felt as if you're not giving the full story about a position or your company? Does it sometimes seem like your job posting just isn't resonating with potential candidates? Is your Careers site just "OK"? A Careers Video or Podcast from Alstin Communications can effectively fill the gaps left by static web pages. By giving a clearer "snapshot" of who you're looking for, what it's like to be in a specific position, or how your company can be a match for a particular audience, Videos and Podcasts are small snippets of your culture with the potential for big returns.
Communications
A Careers Video from Alstin — embedded within a job posting, career site, microsite, or other online venue — allows candidates to "try on" an occupation before they've even applied. More interactive and interesting than a static page on your careers site, a Career Video can target prospects with a high-quality, streaming video or audio experience that has the potential to turn apprehensive candidates into confident applicants. In much the same way, a Podcast--a digital recording of a radio broadcast or audio program which can be downloaded onto a computer or audio player for later listening--results in a more memorable first visit than clicking on an "About Us" tab ever can. Podcasts can be used as a subscription-based tool that can act as accompaniment to a job posting, or used to market your ERP. Videos and Podcasts can also be promoted through viral marketing by strategically placing them throughout your corporate site as well as sites with content relevant to your target audience. However you use these tools, they're investments that can pay back with every click.
Results
Career Videos and Podcasts can:
- Build awareness of your recruitment brand via more robust media
- Help you deliver richer, more stimulating messaging to targeted candidates
- Leave a more positive first impression with visitors by giving them the feeling they're being talked "with" as opposed to talking "at"
- Turn ordinary recruiting event invites into talked-about marketing masterpieces
- Include an individual URL for all employment Videos/Podcasts and take away maintenance complications (by letting Alstin host them on our server)
Ready to shake up your messaging? Contact Alstin to learn more about Career Videos and Podcasts. We'll recommend the best Strategy for your needs, develop creative video- or audio-based Communications that work to attract applicants, and provide an implementation gameplan that will deliver loud and clear Results.
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